Store assistant handing a product to a customer at the checkout counter in a Google retail store

Creating customer experiences for Google's first physical stores

Exploring how Google's brand and AI could come to life physically across its US stores and upcoming London and Tokyo flagships.

CX · service design · insight · ideation · emerging tech · brand strategy

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Virgin Active padel court

Designing new signature experiences for gym members

Mapping the end-to-end member journey and designing new experiences to increase visits and make Virgin Active more distinctive.

CX · service design · quant & qual research · insight · value props · ideation · brand strategy

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akt digital service shown on a laptop

Developing digital services for those in need

Researching the needs and realities of LGBTQ+ young people facing homelessness, then creating a roadmap for new digital support.

CX · UX · service design · quant & qual research · ideation · digital strategy · transformation

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Shawbrook

Rethinking the mortgage application experience

Working across borrowers, brokers and internal teams to make a complex, multi-party process clearer and more reassuring.

CX · UX · service design · quant & qual research · insight · product strategy · ideation

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NEOM permaculture concept for THE LINE

Imagining the future of luxury hospitality at THE LINE

Helping leading hotel brands move beyond familiar conventions to design next-generation hospitality experiences for THE LINE.

CX · insight · ideation · emerging tech · brand strategy · positioning

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Virgin Holidays virtual reality rollercoaster experience

Using virtual reality to let customers experience a destination before booking

Conceiving and delivering a virtual-reality retail experience that brought the feeling of a holiday into the store.

CX · insight · ideation · emerging tech · visual identity · messaging · content strategy · marketing

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skills & experience

What I do, and who I’ve done it for

Services & Expertise

  • Experience & Service Design CX, UX, service design, quant & qual research, insight
  • Product & Innovation Product strategy, value props, GTM, ideation, emerging tech
  • Brand & Positioning Brand strategy, naming, visual identity, messaging, positioning
  • Digital & Content Digital strategy, transformation, content strategy, internal platforms
  • Media & Marketing Comms strategy & planning, digital media, marketing, advertising

Sector & Client Experience

  • Charity & Non-Profit: akt, Cancer Research, Rijksmuseum
  • Fashion & Retail: HOKA, IKEA, Nike, Specsavers
  • Finance & Fintech: Fiserv, Gidea, Shawbrook
  • Health & Fitness: Virgin Active, Wecudos
  • Hospitality & Leisure: NEOM, Virgin Holidays, Wagamama
  • Media & Telco: BT, O2, Sky, Virgin Media, Vodafone
  • Pharma & Medical: Bayer, GSK, Novartis, Smith+Nephew
  • Tech & Consumer Electronics: Google, IV.AI, Panasonic

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